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The web page vu.reedgraduations.com.au had the following in the site, "Reed Graduation Services is one of the most respected suppliers of graduation services and products to Australias most prestigious universities." We saw that the webpage stated " We pride ourselves on the professional service we provide to graduates and their families, offering a choice of products to meet all needs and budgets." The header had graduation photo as the highest ranking optimized keyword. This keyword is followed by graduation photography, university photography, and universities photography which isn't as urgent as graduation photo. The other words vu.reedgraduations.com.au used was graduation photographers. graduation photos melbourne is included but could not be understood by web engines.